Detail project
Brand Launch for Pack me too
Crafting a playful, vibrant, and trustworthy identity for a family-friendly mosquito sticker brand designed to keep bugs at bay.
Overview
pack me too is an innovative consumer brand making colorful, all-natural mosquito repellent stickers for kids and families. They needed a cohesive brand strategy and visual identity that felt playful and fun for children, yet highly trustworthy and effective for parents looking for safe pest protection.
Client
Pack me too
Service
Brand Launching
Duration
3 month
Challenges
- The family pest control market is crowded with cold, chemical-heavy medical designs.
- Parents are highly cautious and skeptical of toxic, synthetic ingredients on their children's skin.
- Standing out in a crowded retail environment requires vibrant, immediate visual appeal.
- Traditional bug sprays are messy, making it hard to get kids to cooperate with pest protection.
Solutions
To address these challenges, we built a comprehensive brand strategy focused on “adventure, joy, and invisible safety.” We developed a vibrant, custom color palette alongside playful, animated characters for the sticker patches themselves, transforming bug protection from a chore into a fun daily ritual for kids. The messaging framework was completely reimagined to front-load the all-natural, organic formula, providing health-conscious parents with immediate peace of mind. Finally, we engineered eye-catching, shelf-optimized packaging designs for three distinct product lines, ensuring Pack me too pops instantly in retail environments and firmly establishes itself as a trustworthy, premium household name.
Impact
- 100% Bespoke Identity: Delivered a full brand book, custom logos, and playful character illustrations.
- Retail-Ready Launch: Engineered shelf-optimized packaging for 3 distinct, eye-catching product lines.
- Parent-Approved Voice: Formulated a distinct brand messaging strategy that resonated perfectly with focus groups.
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