Detail projectss
Packaging & Visual Framework for Aurora
Rebranding a premium melatonin gummy to dominate retail shelves. We developed a cohesive visual identity, modern packaging design, and a dream-inspired color palette to drive consumer trust and retail pick-up.
Overview
Aurora, an emerging wellness brand, needed a distinctive visual identity and packaging system for their flagship melatonin gummies. Launching in a crowded sleep-aid market, they required a brand framework that felt both scientifically trustworthy and beautifully calming to the modern consumer.
Client
Aurora Wellness Co.
Service
Packaging & Visual Identity Framework
Duration
1 month
Challenges
- Market Saturation: Standing out in a crowded dietary supplement aisle dominated by clinical-looking or overly childish brands.
- Compliance & Clarity: Balancing mandatory FDA supplement facts and ingredient callouts with a clean, minimalist design aesthetic.
- Brand Recall: Creating a memorable "unboxing" and desktop-worthy jar design that consumers want to proudly display on their nightstands.
Solutions
To address these challenges, we developed a comprehensive brand system rooted in the psychology of sleep. We curated a soothing visual framework using deep twilight gradients and soft celestial accents to immediately evoke a sense of calm. For the packaging, we opted for a custom matte-finish bottle paired with minimalist, clean typography to strike a balance between clinical credibility and lifestyle-focused wellness. Finally, we engineered a scalable label architecture that seamlessly accommodates mandatory FDA disclosures without cluttering the brand’s premium aesthetic.
Impact
- 100% compliant packaging system approved for major wellness distributors and retail shelves.
- High-fidelity 3D packaging renders successfully utilized to secure premium retail placement ahead of production.
- Delivered a flexible visual framework that reduced internal design asset creation times for future product lines by 50%.
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